{"id":2017,"date":"2026-08-18T13:54:27","date_gmt":"2026-08-18T10:54:27","guid":{"rendered":"https:\/\/www.domainsorgulama.com\/blog\/?p=2017"},"modified":"2026-08-18T13:54:27","modified_gmt":"2026-08-18T10:54:27","slug":"crawl-budget-nedir-neden-onemlidir","status":"publish","type":"post","link":"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/","title":{"rendered":"Crawl Budget Nedir? B\u00fcy\u00fck Web Siteleri \u0130\u00e7in Neden \u00d6nemlidir?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">SEO \u00e7al\u0131\u015fmalar\u0131nda \u00e7o\u011fu zaman anahtar kelime, i\u00e7erik kalitesi, backlink, site h\u0131z\u0131 ve kullan\u0131c\u0131 deneyimi gibi konular \u00f6ne \u00e7\u0131kar. Ancak \u00f6zellikle b\u00fcy\u00fck <a href=\"https:\/\/www.turkticaret.net\/hazir-web-sitesi\" target=\"_blank\" rel=\"noopener\">web sitelerinde<\/a> organik performans\u0131 etkileyen \u00e7ok kritik bir teknik SEO konusu daha vard\u0131r: <\/span><b>crawl budget<\/b><span style=\"font-weight: 400;\">, yani arama motoru tarama b\u00fct\u00e7esi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crawl budget, Googlebot\u2019un bir web sitesinde belirli bir zaman aral\u0131\u011f\u0131nda tarayabilece\u011fi ve taramak isteyece\u011fi URL setini ifade eder. Google\u2019\u0131n g\u00fcncel crawl budget dok\u00fcman\u0131nda bu kavram, \u201ccrawl capacity limit\u201d ve \u201ccrawl demand\u201d bile\u015fenleriyle a\u00e7\u0131klan\u0131r. Yani Google yaln\u0131zca teknik olarak ka\u00e7 URL tarayabilece\u011fine de\u011fil, ayn\u0131 zamanda hangi URL\u2019leri taramaya de\u011fer g\u00f6rd\u00fc\u011f\u00fcne de bakar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">K\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli sitelerde crawl budget \u00e7o\u011fu zaman b\u00fcy\u00fck bir problem de\u011fildir. Ancak e-ticaret siteleri, haber siteleri, ilan siteleri, marketplace yap\u0131lar\u0131, forumlar, \u00e7ok dilli siteler ve milyonlarca URL \u00fcreten platformlarda crawl budget y\u00f6netimi SEO performans\u0131n\u0131 do\u011frudan etkileyebilir.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Crawl_Budget_Nedir\" >Crawl Budget Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Crawl_Budget_Her_Site_Icin_Onemli_mi\" >Crawl Budget Her Site \u0130\u00e7in \u00d6nemli mi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Crawl_Budget_Neden_Buyuk_Siteler_Icin_Kritik\" >Crawl Budget Neden B\u00fcy\u00fck Siteler \u0130\u00e7in Kritik?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Google_Crawl_Budgeti_Nasil_Belirler\" >Google Crawl Budget\u2019\u0131 Nas\u0131l Belirler?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Crawl_Capacity_Limit_Nedir\" >Crawl Capacity Limit Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Crawl_Demand_Nedir\" >Crawl Demand Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Crawl_Budget_ve_Indexleme_Arasindaki_Iliski\" >Crawl Budget ve Indexleme Aras\u0131ndaki \u0130li\u015fki<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Crawl_Budgeti_En_Cok_Ne_Tuketir\" >Crawl Budget\u2019\u0131 En \u00c7ok Ne T\u00fcketir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Filtre_ve_Siralama_URLleri\" >Filtre ve S\u0131ralama URL\u2019leri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Duplicate_Content\" >Duplicate Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Soft_404_Sayfalar\" >Soft 404 Sayfalar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Sonsuz_URL_Alanlari\" >Sonsuz URL Alanlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Uzun_Redirect_Zincirleri\" >Uzun Redirect Zincirleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Noindex_Sayfalar_Crawl_Budgeti_Tuketir_mi\" >Noindex Sayfalar Crawl Budget\u2019\u0131 T\u00fcketir mi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Robotstxt_Crawl_Budget_Yonetiminde_Nasil_Kullanilir\" >Robots.txt Crawl Budget Y\u00f6netiminde Nas\u0131l Kullan\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Canonical_Crawl_Budgeta_Nasil_Katki_Saglar\" >Canonical Crawl Budget\u2019a Nas\u0131l Katk\u0131 Sa\u011flar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#XML_Sitemap_Crawl_Budget_Icin_Neden_Onemlidir\" >XML Sitemap Crawl Budget \u0130\u00e7in Neden \u00d6nemlidir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Buyuk_Sitelerde_Crawl_Budget_Problemi_Nasil_Anlasilir\" >B\u00fcy\u00fck Sitelerde Crawl Budget Problemi Nas\u0131l Anla\u015f\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Crawl_Budget_Optimizasyonu_Nasil_Yapilir\" >Crawl Budget Optimizasyonu Nas\u0131l Yap\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#URL_Envanterini_Temizleyin\" >URL Envanterini Temizleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Onemli_Sayfalari_Sitemap_ile_Guclendirin\" >\u00d6nemli Sayfalar\u0131 Sitemap ile G\u00fc\u00e7lendirin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Faceted_Navigation_Yapisini_Kontrol_Edin\" >Faceted Navigation Yap\u0131s\u0131n\u0131 Kontrol Edin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Duplicate_URLleri_Konsolide_Edin\" >Duplicate URL\u2019leri Konsolide Edin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Soft_404_ve_Bos_Sayfalari_Temizleyin\" >Soft 404 ve Bo\u015f Sayfalar\u0131 Temizleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Sunucu_Sagligini_ve_Response_Timei_Iyilestirin\" >Sunucu Sa\u011fl\u0131\u011f\u0131n\u0131 ve Response Time\u2019\u0131 \u0130yile\u015ftirin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Redirect_Zincirlerini_Kisaltin\" >Redirect Zincirlerini K\u0131salt\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Ic_Linkleme_Yapisini_Guclendirin\" >\u0130\u00e7 Linkleme Yap\u0131s\u0131n\u0131 G\u00fc\u00e7lendirin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#JavaScript_ve_Kaynak_Dosyalarini_Verimli_Yonetin\" >JavaScript ve Kaynak Dosyalar\u0131n\u0131 Verimli Y\u00f6netin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Noindex_ve_Robotstxt_Ayrimini_Dogru_Yapin\" >Noindex ve Robots.txt Ayr\u0131m\u0131n\u0131 Do\u011fru Yap\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Crawl_Budget_Optimizasyonunda_Hangi_Metrikler_Takip_Edilmeli\" >Crawl Budget Optimizasyonunda Hangi Metrikler Takip Edilmeli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Crawl_Budget_Hakkinda_Yanlis_Bilinenler\" >Crawl Budget Hakk\u0131nda Yanl\u0131\u015f Bilinenler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Crawl_Budget_Bir_Siralama_Faktoru_Degildir\" >Crawl Budget Bir S\u0131ralama Fakt\u00f6r\u00fc De\u011fildir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Crawl_Delay_Googlebot_Icin_Calismaz\" >Crawl Delay Googlebot \u0130\u00e7in \u00c7al\u0131\u015fmaz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Query_Parametreleri_Her_Zaman_Kotu_Degildir\" >Query Parametreleri Her Zaman K\u00f6t\u00fc De\u011fildir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#4xx_Sayfalar_Her_Zaman_Crawl_Budget_Israfi_Degildir\" >4xx Sayfalar Her Zaman Crawl Budget \u0130sraf\u0131 De\u011fildir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Buyuk_Siteler_Icin_Crawl_Budget_Kontrol_Listesi\" >B\u00fcy\u00fck Siteler \u0130\u00e7in Crawl Budget Kontrol Listesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.domainsorgulama.com\/blog\/crawl-budget-nedir-neden-onemlidir\/#Crawl_Budget_Optimizasyonu_Icin_Ornek_Senaryo\" >Crawl Budget Optimizasyonu \u0130\u00e7in \u00d6rnek Senaryo<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Crawl_Budget_Nedir\"><\/span><b>Crawl Budget Nedir?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Crawl budget, Googlebot\u2019un bir web sitesinde taramaya ay\u0131rd\u0131\u011f\u0131 kaynaklar\u0131n toplam\u0131 olarak d\u00fc\u015f\u00fcn\u00fclebilir. Googlebot bir siteyi ziyaret etti\u011finde her URL\u2019yi ayn\u0131 s\u0131kl\u0131kta taramaz. Baz\u0131 sayfalar daha s\u0131k ziyaret edilirken baz\u0131 sayfalar \u00e7ok daha nadir taranabilir. Baz\u0131 URL\u2019ler ise ke\u015ffedilmesine ra\u011fmen uzun s\u00fcre taranmayabilir veya taransa bile indekslenmeyebilir.<\/span><\/p>\n<figure id=\"attachment_2018\" aria-describedby=\"caption-attachment-2018\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2018\" src=\"https:\/\/www.domainsorgulama.com\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-18-Agu-2026-13_49_37-300x200.png\" alt=\"Crawl Butget Nedir?\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.domainsorgulama.com\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-18-Agu-2026-13_49_37-300x200.png 300w, https:\/\/www.domainsorgulama.com\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-18-Agu-2026-13_49_37-1024x683.png 1024w, https:\/\/www.domainsorgulama.com\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-18-Agu-2026-13_49_37-768x512.png 768w, https:\/\/www.domainsorgulama.com\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-18-Agu-2026-13_49_37-414x276.png 414w, https:\/\/www.domainsorgulama.com\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-18-Agu-2026-13_49_37-470x313.png 470w, https:\/\/www.domainsorgulama.com\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-18-Agu-2026-13_49_37-640x426.png 640w, https:\/\/www.domainsorgulama.com\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-18-Agu-2026-13_49_37-130x86.png 130w, https:\/\/www.domainsorgulama.com\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-18-Agu-2026-13_49_37-187x124.png 187w, https:\/\/www.domainsorgulama.com\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-18-Agu-2026-13_49_37-990x660.png 990w, https:\/\/www.domainsorgulama.com\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-18-Agu-2026-13_49_37-1320x880.png 1320w, https:\/\/www.domainsorgulama.com\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-18-Agu-2026-13_49_37.png 1536w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-2018\" class=\"wp-caption-text\">Crawl Butget Nedir?<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Google, crawl budget\u2019\u0131 iki ana bile\u015fen \u00fczerinden tan\u0131mlar: <\/span><b>crawl capacity limit<\/b><span style=\"font-weight: 400;\"> ve <\/span><b>crawl demand<\/b><span style=\"font-weight: 400;\">. Crawl capacity limit, Google\u2019\u0131n sunucunuzu zorlamadan ne kadar tarama yapabilece\u011fini ifade eder. Crawl demand ise Google\u2019\u0131n belirli URL\u2019leri taramaya ne kadar ihtiya\u00e7 duydu\u011funu g\u00f6sterir. Bu iki fakt\u00f6r birlikte sitenin crawl budget\u2019\u0131n\u0131 olu\u015fturur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basit bir \u00f6rnekle a\u00e7\u0131klamak gerekirse; sitenizde 1 milyon URL varsa Googlebot bu URL\u2019lerin tamam\u0131n\u0131 ayn\u0131 g\u00fcn taramak zorunda de\u011fildir. Google, sunucu kapasitenizi, sayfalar\u0131n \u00f6nemini, g\u00fcncellenme s\u0131kl\u0131\u011f\u0131n\u0131, kalite sinyallerini, pop\u00fclerli\u011fi ve URL envanterinin temizli\u011fini de\u011ferlendirerek hangi sayfalar\u0131 ne s\u0131kl\u0131kla tarayaca\u011f\u0131na karar verir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crawl_Budget_Her_Site_Icin_Onemli_mi\"><\/span><b>Crawl Budget Her Site \u0130\u00e7in \u00d6nemli mi?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Crawl budget her web sitesi i\u00e7in ayn\u0131 \u00f6neme sahip de\u011fildir. Google, h\u0131zl\u0131 de\u011fi\u015fen \u00e7ok say\u0131da sayfas\u0131 olmayan veya yeni sayfalar\u0131 yay\u0131nland\u0131\u011f\u0131 g\u00fcn taranan siteler i\u00e7in bu rehberin genellikle gerekli olmad\u0131\u011f\u0131n\u0131 belirtir. Bu t\u00fcr sitelerde g\u00fcncel sitemap kullanmak ve indeks kapsam\u0131n\u0131 d\u00fczenli kontrol etmek \u00e7o\u011fu zaman yeterlidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crawl budget \u00f6zellikle \u015fu site t\u00fcrleri i\u00e7in kritik hale gelir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1 milyon ve \u00fczeri benzersiz URL\u2019ye sahip b\u00fcy\u00fck siteler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10.000 ve \u00fczeri benzersiz URL\u2019ye sahip, i\u00e7eri\u011fi g\u00fcnl\u00fck de\u011fi\u015fen siteler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search Console\u2019da \u00e7ok say\u0131da \u201cDiscovered &#8211; currently not indexed\u201d URL\u2019si bulunan siteler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filtreleme ve s\u0131ralama parametreleriyle binlerce URL \u00fcreten e-ticaret siteleri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Haber, ilan, forum, marketplace ve seyahat platformlar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7ok dilli veya \u00e7ok b\u00f6lgeye hizmet veren b\u00fcy\u00fck siteler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u0131k \u00fcr\u00fcn ekleyen, stok g\u00fcncelleyen veya fiyat de\u011fi\u015ftiren siteler<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google bu e\u015fikleri kesin s\u0131n\u0131rlar olarak de\u011fil, site sahiplerinin kendilerini s\u0131n\u0131fland\u0131rmas\u0131na yard\u0131mc\u0131 olacak yakla\u015f\u0131k g\u00f6stergeler olarak payla\u015f\u0131r.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crawl_Budget_Neden_Buyuk_Siteler_Icin_Kritik\"><\/span><b>Crawl Budget Neden B\u00fcy\u00fck Siteler \u0130\u00e7in Kritik?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B\u00fcy\u00fck web sitelerinde en b\u00fcy\u00fck problem yaln\u0131zca \u00e7ok say\u0131da sayfa olmas\u0131 de\u011fildir. As\u0131l problem, Googlebot\u2019un \u00f6nemli sayfalar yerine d\u00fc\u015f\u00fck de\u011ferli, tekrar eden veya indekslenmesi gerekmeyen URL\u2019lere zaman harcamas\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin bir e-ticaret sitesinde kategori, \u00fcr\u00fcn, filtre, s\u0131ralama, renk, beden, fiyat aral\u0131\u011f\u0131, stok durumu, kampanya, sayfalama ve arama sonucu URL\u2019leri kontrols\u00fcz \u015fekilde \u00e7o\u011falabilir. 50.000 \u00fcr\u00fcnl\u00fc bir site, yanl\u0131\u015f URL yap\u0131s\u0131yla milyonlarca taranabilir URL \u00fcretebilir. Googlebot bu URL\u2019leri taramaya ba\u015flad\u0131\u011f\u0131nda \u00f6nemli \u00fcr\u00fcn ve kategori sayfalar\u0131na yeterince h\u0131zl\u0131 ula\u015famayabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu durum \u00f6zellikle \u015fu sonu\u00e7lara yol a\u00e7abilir:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yeni \u00fcr\u00fcn sayfalar\u0131n\u0131n ge\u00e7 ke\u015ffedilmesi, g\u00fcncellenen fiyat veya stok bilgilerinin ge\u00e7 i\u015flenmesi, stratejik kategori sayfalar\u0131n\u0131n ge\u00e7 taranmas\u0131, d\u00fc\u015f\u00fck kaliteli sayfalar\u0131n daha fazla crawl kayna\u011f\u0131 t\u00fcketmesi, \u00f6nemli URL\u2019lerin \u201cDiscovered &#8211; currently not indexed\u201d durumunda beklemesi ve organik g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn gecikmesi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle b\u00fcy\u00fck sitelerde crawl budget y\u00f6netimi, yaln\u0131zca teknik SEO detay\u0131 de\u011fil; \u00fcr\u00fcn g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, kategori performans\u0131, sezon kampanyalar\u0131 ve organik gelir i\u00e7in \u00f6nemli bir altyap\u0131 konusudur.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Crawl_Budgeti_Nasil_Belirler\"><\/span><b>Google Crawl Budget\u2019\u0131 Nas\u0131l Belirler?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google crawl budget\u2019\u0131 belirlerken temel olarak iki ana unsuru dikkate al\u0131r: sitenin taranabilir kapasitesi ve URL\u2019lerin taranma talebi.<\/span><\/p>\n<figure id=\"attachment_2019\" aria-describedby=\"caption-attachment-2019\" style=\"width: 300px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2019\" src=\"https:\/\/www.domainsorgulama.com\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-18-Agu-2026-13_47_56-300x160.png\" alt=\"Crawl Butget Nedir?\" width=\"300\" height=\"160\" srcset=\"https:\/\/www.domainsorgulama.com\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-18-Agu-2026-13_47_56-300x160.png 300w, https:\/\/www.domainsorgulama.com\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-18-Agu-2026-13_47_56-1024x546.png 1024w, https:\/\/www.domainsorgulama.com\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-18-Agu-2026-13_47_56-768x410.png 768w, https:\/\/www.domainsorgulama.com\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-18-Agu-2026-13_47_56-1536x819.png 1536w, https:\/\/www.domainsorgulama.com\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-18-Agu-2026-13_47_56-990x528.png 990w, https:\/\/www.domainsorgulama.com\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-18-Agu-2026-13_47_56-1320x704.png 1320w, https:\/\/www.domainsorgulama.com\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-18-Agu-2026-13_47_56.png 1717w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-2019\" class=\"wp-caption-text\">Crawl Butget Nedir?<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Crawl_Capacity_Limit_Nedir\"><\/span><b>Crawl Capacity Limit Nedir?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Crawl capacity limit, Googlebot\u2019un sunucunuzu zorlamadan yapabilece\u011fi maksimum tarama miktar\u0131d\u0131r. Google, web sitelerini tararken kullan\u0131c\u0131 deneyimini bozmak veya sunucuyu a\u015f\u0131r\u0131 y\u00fcklemek istemez. Bu nedenle ayn\u0131 anda ka\u00e7 ba\u011flant\u0131 a\u00e7\u0131labilece\u011fi ve istekler aras\u0131nda ne kadar beklenmesi gerekti\u011fi gibi fakt\u00f6rleri otomatik olarak hesaplar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E\u011fer site uzun s\u00fcre h\u0131zl\u0131 yan\u0131t verirse ve sunucu sa\u011fl\u0131\u011f\u0131 iyi g\u00f6r\u00fcn\u00fcrse Google daha fazla ba\u011flant\u0131yla tarama yapabilir. Ancak site yava\u015flarsa, ba\u011flant\u0131 zaman a\u015f\u0131m\u0131na u\u011frarsa veya 5xx sunucu hatalar\u0131 artarsa Googlebot tarama h\u0131z\u0131n\u0131 d\u00fc\u015f\u00fcrebilir. Google\u2019\u0131n crawl budget dok\u00fcman\u0131nda da site yava\u015flad\u0131\u011f\u0131nda veya sunucu hatalar\u0131 verdi\u011finde crawl capacity limit\u2019in d\u00fc\u015febilece\u011fi belirtilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle site performans\u0131 sadece kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan de\u011fil, tarama verimlili\u011fi a\u00e7\u0131s\u0131ndan da \u00f6nemlidir. H\u0131zl\u0131 ve stabil \u00e7al\u0131\u015fan bir altyap\u0131, Googlebot\u2019un ayn\u0131 kaynakla daha fazla sayfay\u0131 taramas\u0131na yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crawl_Demand_Nedir\"><\/span><b>Crawl Demand Nedir?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Crawl demand, Google\u2019\u0131n bir URL\u2019yi taramaya ne kadar ihtiya\u00e7 duydu\u011funu ifade eder. Googlebot teorik olarak daha fazla URL tarayabilecek kapasiteye sahip olsa bile, e\u011fer tarama talebi d\u00fc\u015f\u00fckse site daha az taranabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u2019a g\u00f6re crawl demand \u00fczerinde etkili olan \u00f6nemli fakt\u00f6rler aras\u0131nda URL envanteri, pop\u00fclerlik ve g\u00fcncellik yer al\u0131r. Google, site sahibinden net y\u00f6nlendirme almad\u0131\u011f\u0131nda bildi\u011fi URL\u2019lerin \u00e7o\u011funu taramaya \u00e7al\u0131\u015fabilir. E\u011fer bu URL\u2019lerin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc kopya, kald\u0131r\u0131lm\u0131\u015f, \u00f6nemsiz veya indekslenmesi gerekmeyen sayfalardan olu\u015fuyorsa Google\u2019\u0131n tarama kaynaklar\u0131 verimsiz kullan\u0131lm\u0131\u015f olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pop\u00fcler sayfalar genellikle daha s\u0131k taranabilir. S\u0131k de\u011fi\u015fen veya g\u00fcncelli\u011fini korumas\u0131 gereken sayfalar da Google taraf\u0131ndan yeniden taranmak istenebilir. Buna kar\u015f\u0131l\u0131k d\u00fc\u015f\u00fck kaliteli, benzer, eski veya kullan\u0131c\u0131 de\u011feri zay\u0131f URL\u2019ler crawl demand a\u00e7\u0131s\u0131ndan daha d\u00fc\u015f\u00fck \u00f6ncelikli olabilir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crawl_Budget_ve_Indexleme_Arasindaki_Iliski\"><\/span><b>Crawl Budget ve Indexleme Aras\u0131ndaki \u0130li\u015fki<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Crawl budget do\u011frudan indeksleme garantisi vermez. Bir sayfan\u0131n Googlebot taraf\u0131ndan taranmas\u0131, o sayfan\u0131n mutlaka Google indeksine eklenece\u011fi anlam\u0131na gelmez. Google, taranan her sayfan\u0131n indekslenmeyece\u011fini; sayfan\u0131n tarama sonras\u0131 de\u011ferlendirme, konsolidasyon ve uygunluk s\u00fcre\u00e7lerinden ge\u00e7ti\u011fini belirtir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu ayr\u0131m b\u00fcy\u00fck siteler i\u00e7in \u00e7ok \u00f6nemlidir. \u00c7\u00fcnk\u00fc baz\u0131 SEO ekipleri \u201cGooglebot sayfay\u0131 tarad\u0131ysa sorun yok\u201d diye d\u00fc\u015f\u00fcnebilir. Oysa \u00f6nemli olan yaln\u0131zca taranmak de\u011fil, do\u011fru sayfalar\u0131n taranmas\u0131, do\u011fru sayfalar\u0131n indekslenmesi ve organik aramada de\u011fer \u00fcretecek URL\u2019lerin Google taraf\u0131ndan \u00f6nceliklendirilmesidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle crawl budget optimizasyonu, sadece \u201cdaha \u00e7ok URL tarans\u0131n\u201d hedefiyle yap\u0131lmamal\u0131d\u0131r. As\u0131l hedef, Googlebot\u2019un <\/span><b>do\u011fru URL\u2019leri daha verimli taramas\u0131<\/b><span style=\"font-weight: 400;\"> olmal\u0131d\u0131r.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crawl_Budgeti_En_Cok_Ne_Tuketir\"><\/span><b>Crawl Budget\u2019\u0131 En \u00c7ok Ne T\u00fcketir?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B\u00fcy\u00fck sitelerde crawl budget \u00e7o\u011funlukla d\u00fc\u015f\u00fck de\u011ferli URL\u2019ler nedeniyle bo\u015fa harcan\u0131r. Google, bir\u00e7ok d\u00fc\u015f\u00fck de\u011ferli URL\u2019nin sitenin tarama ve indeksleme performans\u0131n\u0131 olumsuz etkileyebilece\u011fini belirtir. Bu t\u00fcr URL\u2019ler aras\u0131nda faceted navigation, session ID\u2019ler, site i\u00e7i duplicate content, soft 404 sayfalar, hacked pages, infinite spaces ve d\u00fc\u015f\u00fck kaliteli i\u00e7erikler yer al\u0131r.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Filtre_ve_Siralama_URLleri\"><\/span><b>Filtre ve S\u0131ralama URL\u2019leri<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">E-ticaret ve ilan sitelerinde en b\u00fcy\u00fck crawl budget problemlerinden biri filtreleme URL\u2019leridir. Kullan\u0131c\u0131lar kategori sayfalar\u0131nda renk, beden, fiyat, marka, stok durumu, lokasyon, puan veya \u00fcr\u00fcn tipi gibi filtreler kullanabilir. Bu filtreler URL parametreleriyle \u00e7al\u0131\u015f\u0131yorsa, her kombinasyon yeni bir URL olu\u015fturabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google, faceted navigation yap\u0131s\u0131n\u0131n URL parametreleri \u00fczerinden uyguland\u0131\u011f\u0131nda neredeyse s\u0131n\u0131rs\u0131z URL alan\u0131 olu\u015fturabilece\u011fini ve bunun iki b\u00fcy\u00fck probleme yol a\u00e7abilece\u011fini belirtir: fazla tarama ve yeni yararl\u0131 URL\u2019lerin daha yava\u015f ke\u015ffedilmesi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin \u015fu URL\u2019leri d\u00fc\u015f\u00fcnelim:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\/ayakkabi?renk=siyah<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400;\">\/ayakkabi?renk=siyah&amp;beden=42<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400;\">\/ayakkabi?renk=siyah&amp;beden=42&amp;siralama=fiyat-artan<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400;\">\/ayakkabi?renk=siyah&amp;beden=42&amp;siralama=fiyat-artan&amp;stok=var<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu URL\u2019lerin baz\u0131lar\u0131 kullan\u0131c\u0131 i\u00e7in faydal\u0131 olabilir; ancak hepsinin indekslenmesi veya taranmas\u0131 gerekmez. \u00d6zellikle s\u0131ralama, g\u00f6r\u00fcn\u00fcm, stok filtresi, session ID, takip parametresi ve site i\u00e7i arama URL\u2019leri kontrol edilmezse Googlebot\u2019un \u00f6nemli kategori ve \u00fcr\u00fcn sayfalar\u0131 yerine d\u00fc\u015f\u00fck de\u011ferli kombinasyonlara zaman harcamas\u0131 m\u00fcmk\u00fcnd\u00fcr.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Duplicate_Content\"><\/span><b>Duplicate Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Duplicate content, yani ayn\u0131 veya \u00e7ok benzer i\u00e7eri\u011fin farkl\u0131 URL\u2019ler \u00fczerinden eri\u015filebilir olmas\u0131 crawl budget verimlili\u011fini d\u00fc\u015f\u00fcr\u00fcr. Ayn\u0131 \u00fcr\u00fcn\u00fcn farkl\u0131 parametrelerle, farkl\u0131 kategori yollar\u0131yla, HTTP\/HTTPS veya www\/non-www varyasyonlar\u0131yla, trailing slash fark\u0131yla ya da b\u00fcy\u00fck-k\u00fc\u00e7\u00fck harf farkl\u0131l\u0131klar\u0131yla eri\u015filebilir olmas\u0131 Googlebot\u2019un ayn\u0131 i\u00e7eri\u011fi tekrar tekrar taramas\u0131na neden olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google, duplicate content\u2019i konsolide etmenin crawling\u2019i benzersiz URL\u2019ler yerine benzersiz i\u00e7eriklere odaklamak i\u00e7in \u00f6nemli oldu\u011funu belirtir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle canonical kullan\u0131m\u0131, redirect standardizasyonu, sitemap temizli\u011fi ve i\u00e7 linklerin do\u011fru canonical URL\u2019ye y\u00f6nlendirilmesi b\u00fcy\u00fck sitelerde crawl budget y\u00f6netiminin temel par\u00e7alar\u0131d\u0131r.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Soft_404_Sayfalar\"><\/span><b>Soft 404 Sayfalar<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Soft 404, kullan\u0131c\u0131n\u0131n asl\u0131nda mevcut olmayan veya de\u011fer \u00fcretmeyen bir sayfaya gelmesine ra\u011fmen sunucunun 200 ba\u015far\u0131l\u0131 yan\u0131t kodu d\u00f6nd\u00fcrmesidir. \u00d6rne\u011fin stokta olmayan ve kald\u0131r\u0131lm\u0131\u015f bir \u00fcr\u00fcn sayfas\u0131 \u201c\u00fcr\u00fcn bulunamad\u0131\u201d mesaj\u0131 g\u00f6steriyor ama HTTP 200 d\u00f6n\u00fcyorsa Google bunu soft 404 olarak de\u011ferlendirebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google, soft 404 sayfalar\u0131n taranmaya devam edece\u011fini ve crawl budget\u2019\u0131 bo\u015fa harcayaca\u011f\u0131n\u0131 belirtir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00fcy\u00fck sitelerde soft 404 problemleri \u00f6zellikle \u00fcr\u00fcn kald\u0131rma, ilan s\u00fcresi dolma, arama sonucu olmayan sayfalar, bo\u015f kategori sayfalar\u0131 ve yanl\u0131\u015f filtre kombinasyonlar\u0131nda g\u00f6r\u00fcl\u00fcr. Bu sayfalar do\u011fru HTTP status koduyla y\u00f6netilmezse Googlebot gereksiz URL\u2019leri tekrar tekrar tarayabilir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sonsuz_URL_Alanlari\"><\/span><b>Sonsuz URL Alanlar\u0131<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sonsuz URL alan\u0131, teknik olarak bitmeyen veya kontrols\u00fcz \u015fekilde \u00e7o\u011falan URL yap\u0131lar\u0131d\u0131r. Takvim sayfalar\u0131nda s\u0131n\u0131rs\u0131z gelecek tarih \u00fcretmek, sonsuz pagination URL\u2019leri, arama parametreleri, hatal\u0131 relative linkler veya filtre kombinasyonlar\u0131 bu probleme yol a\u00e7abilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u2019\u0131n URL yap\u0131s\u0131 rehberinde, dinamik takvimlerin s\u0131n\u0131rs\u0131z tarih URL\u2019leri \u00fcretebilece\u011fi ve baz\u0131 hatal\u0131 ba\u011flant\u0131 yap\u0131lar\u0131n\u0131n sonsuz URL alanlar\u0131 olu\u015fturabilece\u011fi belirtilir. Bu t\u00fcr problemli URL\u2019ler tespit edildi\u011finde robots.txt ile engelleme gibi y\u00f6ntemler \u00f6nerilir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Uzun_Redirect_Zincirleri\"><\/span><b>Uzun Redirect Zincirleri<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Redirect zincirleri, Googlebot\u2019un bir URL\u2019den di\u011ferine, sonra ba\u015fka bir URL\u2019ye y\u00f6nlendirilmesi anlam\u0131na gelir. \u00d6rne\u011fin A URL\u2019si B\u2019ye, B URL\u2019si C\u2019ye, C URL\u2019si D\u2019ye y\u00f6nleniyorsa Googlebot gereksiz ad\u0131mlar izler. Bu durum tarama verimlili\u011fini d\u00fc\u015f\u00fcrebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google, uzun redirect zincirlerinden ka\u00e7\u0131n\u0131lmas\u0131 gerekti\u011fini ve bunlar\u0131n crawling \u00fczerinde olumsuz etkisi oldu\u011funu belirtir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00fcy\u00fck sitelerde redirect zincirleri genellikle eski URL yap\u0131lar\u0131, kategori ta\u015f\u0131malar\u0131, HTTP\u2019den HTTPS\u2019e ge\u00e7i\u015f, trailing slash de\u011fi\u015fiklikleri, kampanya URL\u2019leri ve migration sonras\u0131 temizlik eksikliklerinden kaynaklan\u0131r.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Noindex_Sayfalar_Crawl_Budgeti_Tuketir_mi\"><\/span><b>Noindex Sayfalar Crawl Budget\u2019\u0131 T\u00fcketir mi?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Noindex, bir sayfan\u0131n indekse al\u0131nmamas\u0131n\u0131 sa\u011flamak i\u00e7in kullan\u0131l\u0131r; ancak Google\u2019\u0131n noindex etiketini g\u00f6rebilmesi i\u00e7in sayfay\u0131 taramas\u0131 gerekir. Google\u2019\u0131n crawling myths dok\u00fcman\u0131nda da noindex kullan\u0131lan URL\u2019lerin taranmas\u0131n\u0131n crawl budget\u2019\u0131 etkileyebilece\u011fi belirtilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle noindex, indeks kontrol\u00fc i\u00e7in do\u011fru bir y\u00f6ntemdir; fakat crawl budget kontrol\u00fc i\u00e7in her zaman en iyi y\u00f6ntem de\u011fildir. E\u011fer bir URL\u2019nin Google taraf\u0131ndan hi\u00e7 taranmas\u0131n\u0131 istemiyorsan\u0131z robots.txt daha uygun olabilir. Ancak sayfan\u0131n arama sonu\u00e7lar\u0131ndan \u00e7\u0131kar\u0131lmas\u0131 gerekiyorsa noindex kullan\u0131lmal\u0131d\u0131r. Bu ayr\u0131m b\u00fcy\u00fck sitelerde \u00e7ok \u00f6nemlidir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Robotstxt_Crawl_Budget_Yonetiminde_Nasil_Kullanilir\"><\/span><b>Robots.txt Crawl Budget Y\u00f6netiminde Nas\u0131l Kullan\u0131l\u0131r?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Robots.txt, arama motoru botlar\u0131na hangi URL\u2019leri tarayabileceklerini veya tarayamayacaklar\u0131n\u0131 belirtmek i\u00e7in kullan\u0131l\u0131r. Google, robots.txt dosyas\u0131n\u0131n esas olarak crawler trafi\u011fini y\u00f6netmek i\u00e7in kullan\u0131ld\u0131\u011f\u0131n\u0131; ancak bir web sayfas\u0131n\u0131 Google\u2019dan gizlemek i\u00e7in do\u011fru y\u00f6ntem olmad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klar. Bir sayfan\u0131n Google sonu\u00e7lar\u0131nda g\u00f6r\u00fcnmesini engellemek i\u00e7in noindex veya parola korumas\u0131 gibi y\u00f6ntemler gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crawl budget a\u00e7\u0131s\u0131ndan robots.txt \u00f6zellikle \u015fu sayfalar\u0131 engellemek i\u00e7in kullan\u0131labilir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site i\u00e7i arama sonu\u00e7lar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sepet ve \u00f6deme ad\u0131mlar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcye paneli veya hesap sayfalar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u0131ralama parametreleri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gereksiz filtre kombinasyonlar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sonsuz takvim URL\u2019leri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oturum ve takip parametreleri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ayn\u0131 i\u00e7eri\u011fi farkl\u0131 s\u0131rada g\u00f6steren URL\u2019ler<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ancak robots.txt dikkatli kullan\u0131lmal\u0131d\u0131r. \u0130ndekslenmesi gereken kategori, \u00fcr\u00fcn, i\u00e7erik veya kaynak dosyalar\u0131 yanl\u0131\u015fl\u0131kla engellenirse Google sayfay\u0131 tam anlam\u0131yla tarayamayabilir veya sayfa i\u00e7eri\u011fini de\u011ferlendiremeyebilir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Canonical_Crawl_Budgeta_Nasil_Katki_Saglar\"><\/span><b>Canonical Crawl Budget\u2019a Nas\u0131l Katk\u0131 Sa\u011flar?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Canonical etiketi, benzer veya kopya sayfalar aras\u0131nda tercih edilen URL\u2019yi Google\u2019a belirtmek i\u00e7in kullan\u0131l\u0131r. Google\u2019a g\u00f6re canonical belirtmek i\u00e7in y\u00f6nlendirmeler g\u00fc\u00e7l\u00fc bir sinyal, rel canonical etiketi g\u00fc\u00e7l\u00fc bir sinyal, sitemap dahil etme ise daha zay\u0131f bir sinyaldir. Bu sinyaller birlikte kullan\u0131ld\u0131\u011f\u0131nda canonical tercihinin Google taraf\u0131ndan anla\u015f\u0131lma ihtimali artar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crawl budget a\u00e7\u0131s\u0131ndan canonical, duplicate URL\u2019lerin zaman i\u00e7inde daha az taranmas\u0131na yard\u0131mc\u0131 olabilir. Ancak canonical, robots.txt kadar do\u011frudan bir crawl engelleme y\u00f6ntemi de\u011fildir. Google\u2019\u0131n faceted navigation rehberinde canonical\u2019\u0131n faceted URL\u2019lerin crawl hacmini zaman i\u00e7inde azaltabilece\u011fi, ancak robots.txt veya URL fragment gibi y\u00f6ntemlere g\u00f6re uzun vadede genellikle daha az etkili oldu\u011fu belirtilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle canonical daha \u00e7ok \u201cbu sayfalar\u0131n ana versiyonu budur\u201d demek i\u00e7in kullan\u0131l\u0131r. \u201cBu URL\u2019leri hi\u00e7 tarama\u201d demek istiyorsan\u0131z robots.txt daha do\u011frudan bir y\u00f6ntemdir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"XML_Sitemap_Crawl_Budget_Icin_Neden_Onemlidir\"><\/span><b>XML Sitemap Crawl Budget \u0130\u00e7in Neden \u00d6nemlidir?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">XML sitemap, Google\u2019a sitenizde hangi URL\u2019leri \u00f6nemsedi\u011finizi ve taranmas\u0131n\u0131 istedi\u011finizi anlatan \u00f6nemli bir sinyaldir. Sitemap do\u011frudan indeksleme garantisi vermez; Google, sitemap g\u00f6ndermenin bir ipucu oldu\u011funu, Google\u2019\u0131n sitemap\u2019i indirece\u011fini veya i\u00e7indeki t\u00fcm URL\u2019leri taramada kullanaca\u011f\u0131n\u0131 garanti etmedi\u011fini belirtir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buna ra\u011fmen b\u00fcy\u00fck sitelerde sitemap y\u00f6netimi \u00e7ok \u00f6nemlidir. \u00c7\u00fcnk\u00fc sitemap, Google\u2019a temiz ve \u00f6ncelikli URL envanterinizi sunar. Google, sitemap olu\u015ftururken arama sonu\u00e7lar\u0131nda g\u00f6sterilmesini istedi\u011finiz canonical URL\u2019leri dahil etmenizi \u00f6nerir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00fcy\u00fck sitelerde sitemap i\u00e7in dikkat edilmesi gerekenler \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sadece indekslenebilir ve canonical URL\u2019ler eklenmelidir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3xx, 4xx, 5xx, noindex ve canonical d\u0131\u015f\u0131 URL\u2019ler sitemap\u2019ten \u00e7\u0131kar\u0131lmal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn, kategori, blog, marka ve lokasyon sayfalar\u0131 ayr\u0131 sitemap\u2019lerde gruplanabilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00fcncellenen i\u00e7erikler i\u00e7in <\/span><span style=\"font-weight: 400;\">&lt;lastmod&gt;<\/span><span style=\"font-weight: 400;\"> etiketi do\u011fru kullan\u0131lmal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u00fcy\u00fck sitemap dosyalar\u0131 b\u00f6l\u00fcnmelidir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google\u2019a g\u00f6re tek bir sitemap dosyas\u0131 50 MB s\u0131k\u0131\u015ft\u0131r\u0131lmam\u0131\u015f boyutu veya 50.000 URL s\u0131n\u0131r\u0131n\u0131 a\u015fmamal\u0131d\u0131r. Daha b\u00fcy\u00fck yap\u0131lar i\u00e7in birden fazla sitemap veya sitemap index dosyas\u0131 kullan\u0131labilir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Buyuk_Sitelerde_Crawl_Budget_Problemi_Nasil_Anlasilir\"><\/span><b>B\u00fcy\u00fck Sitelerde Crawl Budget Problemi Nas\u0131l Anla\u015f\u0131l\u0131r?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Crawl budget problemi her zaman do\u011frudan g\u00f6r\u00fcnmez. Bu nedenle Search Console, log analizi ve teknik crawl ara\u00e7lar\u0131 birlikte de\u011ferlendirilmelidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Search Console Crawl Stats raporu, Googlebot\u2019un siteyi nas\u0131l tarad\u0131\u011f\u0131n\u0131 anlamak i\u00e7in kullan\u0131labilir. Bu raporda toplam crawl request, toplam indirme boyutu ve ortalama response time gibi zaman i\u00e7i grafikler g\u00f6r\u00fclebilir. Ayr\u0131ca crawl istekleri response type, file type, crawl purpose ve Googlebot agent gibi k\u0131r\u0131l\u0131mlarla analiz edilebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dikkat edilmesi gereken sinyaller \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00d6nemli sayfalar uzun s\u00fcredir taranm\u0131yorsa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yeni \u00fcr\u00fcn veya i\u00e7erikler ge\u00e7 ke\u015ffediliyorsa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cDiscovered &#8211; currently not indexed\u201d URL say\u0131s\u0131 art\u0131yorsa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Googlebot \u00e7ok say\u0131da parametreli URL tar\u0131yorsa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5xx hatalar\u0131 veya timeout problemleri g\u00f6r\u00fcl\u00fcyorsa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Soft 404 hatalar\u0131 art\u0131yorsa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sitemap\u2019teki URL\u2019ler taranm\u0131yor ama d\u00fc\u015f\u00fck de\u011ferli URL\u2019ler taran\u0131yorsa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crawl request\u2019lerin \u00f6nemli b\u00f6l\u00fcm\u00fc CSS, JS, parametreli URL veya hata sayfalar\u0131na gidiyorsa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sunucu loglar\u0131nda Googlebot\u2019un stratejik sayfalara az geldi\u011fi g\u00f6r\u00fcl\u00fcyorsa<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu belirtiler tek ba\u015f\u0131na kesin crawl budget problemi anlam\u0131na gelmeyebilir. Ancak b\u00fcy\u00fck bir sitede birden fazla belirti ayn\u0131 anda g\u00f6r\u00fcl\u00fcyorsa crawl verimlili\u011fi detayl\u0131 incelenmelidir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crawl_Budget_Optimizasyonu_Nasil_Yapilir\"><\/span><b>Crawl Budget Optimizasyonu Nas\u0131l Yap\u0131l\u0131r?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Crawl budget optimizasyonunun amac\u0131 Googlebot\u2019u daha fazla URL taramaya zorlamak de\u011fildir. Ama\u00e7, Googlebot\u2019un de\u011ferli URL\u2019lere daha h\u0131zl\u0131 ve daha verimli ula\u015fmas\u0131n\u0131 sa\u011flamakt\u0131r.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"URL_Envanterini_Temizleyin\"><\/span><b>URL Envanterini Temizleyin<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130lk ad\u0131m, Googlebot\u2019un hangi URL\u2019lerle kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131 anlamakt\u0131r. B\u00fcy\u00fck sitelerde URL envanteri \u00e7o\u011fu zaman beklenenden \u00e7ok daha b\u00fcy\u00fckt\u00fcr. \u00dcr\u00fcn ve kategori say\u0131s\u0131 100.000 g\u00f6r\u00fcn\u00fcrken, parametreler ve filtreler nedeniyle Google\u2019\u0131n ke\u015ffetti\u011fi URL say\u0131s\u0131 milyonlara ula\u015fabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle \u015fu URL gruplar\u0131 ayr\u0131\u015ft\u0131r\u0131lmal\u0131d\u0131r:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130ndekslenmesi gereken stratejik URL\u2019ler, taranabilir ama indekslenmesi gerekmeyen URL\u2019ler, hi\u00e7 taranmamas\u0131 gereken URL\u2019ler, duplicate URL\u2019ler, y\u00f6nlenen URL\u2019ler, hata veren URL\u2019ler, soft 404 URL\u2019ler, parametreli URL\u2019ler ve orphan URL\u2019ler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu \u00e7al\u0131\u015fma yap\u0131lmadan robots.txt, canonical veya sitemap optimizasyonu yapmak risklidir. \u00c7\u00fcnk\u00fc hangi URL\u2019nin Google i\u00e7in de\u011ferli, hangisinin gereksiz oldu\u011fu netle\u015fmeden yap\u0131lan m\u00fcdahaleler \u00f6nemli sayfalar\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc etkileyebilir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Onemli_Sayfalari_Sitemap_ile_Guclendirin\"><\/span><b>\u00d6nemli Sayfalar\u0131 Sitemap ile G\u00fc\u00e7lendirin<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sitemap dosyalar\u0131 temiz olmal\u0131d\u0131r. B\u00fcy\u00fck sitelerde sitemap yaln\u0131zca t\u00fcm URL\u2019leri listeleyen teknik bir dosya olarak g\u00f6r\u00fclmemelidir. Ayn\u0131 zamanda Google\u2019a \u00f6ncelikli ve canonical URL envanterini g\u00f6stermek i\u00e7in kullan\u0131lmal\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin bir e-ticaret sitesinde \u00fcr\u00fcn sitemap\u2019i, kategori sitemap\u2019i, marka sitemap\u2019i ve blog sitemap\u2019i ayr\u0131 tutulabilir. B\u00f6ylece Search Console \u00fczerinden hangi URL grubunun daha iyi tarand\u0131\u011f\u0131 ve indekslendi\u011fi daha rahat analiz edilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00fcncellenen i\u00e7eriklerde <\/span><span style=\"font-weight: 400;\">&lt;lastmod&gt;<\/span><span style=\"font-weight: 400;\"> etiketi do\u011fru kullan\u0131lmal\u0131d\u0131r. Ancak bu etiket yaln\u0131zca ger\u00e7ek ve anlaml\u0131 i\u00e7erik g\u00fcncellemelerinde kullan\u0131lmal\u0131d\u0131r. Google\u2019\u0131n crawling myths dok\u00fcman\u0131nda yapay \u015fekilde sayfa tarihini g\u00fcncellemenin ek de\u011fer sa\u011flamad\u0131\u011f\u0131; i\u00e7eri\u011fin kaliteye g\u00f6re de\u011ferlendirildi\u011fi belirtilir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Faceted_Navigation_Yapisini_Kontrol_Edin\"><\/span><b>Faceted Navigation Yap\u0131s\u0131n\u0131 Kontrol Edin<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Filtreleme URL\u2019leri crawl budget y\u00f6netiminin en kritik alanlar\u0131ndan biridir. Google, faceted navigation URL\u2019leri indekslenmek zorunda de\u011filse bunlar\u0131n taranmas\u0131n\u0131n robots.txt ile engellenebilece\u011fini belirtir. Ayr\u0131ca yaln\u0131zca \u00fcr\u00fcn detay sayfalar\u0131 ve filtresiz listeleme sayfas\u0131n\u0131n taranmas\u0131na izin vermek \u00e7o\u011fu durumda daha verimli olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak baz\u0131 filtre URL\u2019leri SEO a\u00e7\u0131s\u0131ndan de\u011ferli olabilir. \u00d6rne\u011fin \u201csiyah kad\u0131n bot\u201d, \u201ciPhone 15 k\u0131l\u0131f\u201d, \u201cAnkara sat\u0131l\u0131k daire\u201d gibi arama hacmi olan kombinasyonlar indekslenmek istenebilir. Bu durumda t\u00fcm filtreleri kapatmak yerine SEO de\u011feri olan filtre kombinasyonlar\u0131 i\u00e7in \u00f6zel landing page yap\u0131s\u0131 olu\u015fturmak daha do\u011fru olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Burada \u00f6nemli ayr\u0131m \u015fudur:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO de\u011feri olan filtre sayfalar\u0131 optimize edilerek indekslenebilir hale getirilmeli, SEO de\u011feri olmayan s\u0131ralama ve varyasyon URL\u2019leri ise tarama d\u0131\u015f\u0131 b\u0131rak\u0131lmal\u0131d\u0131r.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Duplicate_URLleri_Konsolide_Edin\"><\/span><b>Duplicate URL\u2019leri Konsolide Edin<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Duplicate URL\u2019leri azaltmak i\u00e7in canonical, 301 y\u00f6nlendirme, i\u00e7 link standardizasyonu ve sitemap temizli\u011fi birlikte kullan\u0131lmal\u0131d\u0131r. Google, canonical tercih sinyallerinin birlikte kullan\u0131ld\u0131\u011f\u0131nda daha etkili olabilece\u011fini belirtir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin ayn\u0131 \u00fcr\u00fcn \u015fu URL\u2019lerle eri\u015filiyorsa problem olu\u015fur:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\/urun\/ayakkabi-123<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400;\">\/kampanya\/urun\/ayakkabi-123<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400;\">\/kategori\/spor-ayakkabi\/ayakkabi-123<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400;\">\/urun\/ayakkabi-123?color=black<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu URL\u2019lerden biri canonical olarak belirlenmeli, i\u00e7 linkler bu URL\u2019ye verilmeli, sitemap\u2019te yaln\u0131zca canonical URL yer almal\u0131 ve gerekiyorsa duplicate varyasyonlar y\u00f6nlendirilmelidir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Soft_404_ve_Bos_Sayfalari_Temizleyin\"><\/span><b>Soft 404 ve Bo\u015f Sayfalar\u0131 Temizleyin<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B\u00fcy\u00fck sitelerde \u00f6zellikle stok d\u0131\u015f\u0131 \u00fcr\u00fcnler, s\u00fcresi dolmu\u015f ilanlar, bo\u015f kategori sayfalar\u0131 ve sonu\u00e7 \u00fcretmeyen filtre kombinasyonlar\u0131 soft 404 problemine d\u00f6n\u00fc\u015febilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google, kal\u0131c\u0131 olarak kald\u0131r\u0131lan sayfalar i\u00e7in 404 veya 410 HTTP status kodu d\u00f6nd\u00fcr\u00fclmesini \u00f6nerir. Ayr\u0131ca soft 404 sayfalar\u0131n taranmaya devam ederek crawl budget\u2019\u0131 bo\u015fa harcayabilece\u011fini belirtir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Burada sayfa tipine g\u00f6re karar verilmelidir:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kal\u0131c\u0131 olarak kald\u0131r\u0131lan ve alternatifi olmayan sayfalar 404 veya 410 d\u00f6nebilir. Benzer veya \u00fcst kategoriye y\u00f6nlendirilmesi anlaml\u0131 olan sayfalar 301 ile ta\u015f\u0131nabilir. Ge\u00e7ici stok d\u0131\u015f\u0131 \u00fcr\u00fcnler kullan\u0131c\u0131 i\u00e7in de\u011ferli bilgi sunuyorsa 200 kalabilir; ancak sayfa ger\u00e7ekten bo\u015fsa ve hi\u00e7bir de\u011fer \u00fcretmiyorsa soft 404 riskine dikkat edilmelidir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sunucu_Sagligini_ve_Response_Timei_Iyilestirin\"><\/span><b>Sunucu Sa\u011fl\u0131\u011f\u0131n\u0131 ve Response Time\u2019\u0131 \u0130yile\u015ftirin<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Crawl budget yaln\u0131zca URL say\u0131s\u0131yla ilgili de\u011fildir. Sunucunun Googlebot isteklerine nas\u0131l yan\u0131t verdi\u011fi de \u00f6nemlidir. Google, site yava\u015flad\u0131\u011f\u0131nda veya sunucu hatalar\u0131 olu\u015ftu\u011funda crawl capacity limit\u2019in d\u00fc\u015febilece\u011fini a\u00e7\u0131klar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle b\u00fcy\u00fck sitelerde \u015fu teknik metrikler izlenmelidir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ortalama response time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5xx hata oran\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Timeout oran\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">DNS problemleri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CDN kaynakl\u0131 engellemeler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bot trafi\u011fine kar\u015f\u0131 yanl\u0131\u015f g\u00fcvenlik duvar\u0131 kurallar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yo\u011fun kampanya d\u00f6nemlerinde sunucu kapasitesi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Googlebot\u2019un statik kaynaklara eri\u015fimi<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google\u2019\u0131n crawling errors dok\u00fcman\u0131nda availability sorunlar\u0131n\u0131n Google\u2019\u0131n siteyi istedi\u011fi kadar taramas\u0131n\u0131 engelleyebilece\u011fi; Crawl Stats raporunun Googlebot\u2019un crawl ge\u00e7mi\u015fini ve availability problemlerini incelemek i\u00e7in kullan\u0131labilece\u011fi belirtilir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Redirect_Zincirlerini_Kisaltin\"><\/span><b>Redirect Zincirlerini K\u0131salt\u0131n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Redirect zincirleri hem kullan\u0131c\u0131 deneyimini hem de crawl verimlili\u011fini olumsuz etkiler. Google, uzun redirect zincirlerinden ka\u00e7\u0131n\u0131lmas\u0131n\u0131 \u00f6nerir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En iyi yap\u0131, eski URL\u2019nin do\u011frudan final canonical URL\u2019ye y\u00f6nlenmesidir. \u00d6rne\u011fin:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yanl\u0131\u015f yap\u0131:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> A \u2192 B \u2192 C \u2192 D<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do\u011fru yap\u0131:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> A \u2192 D<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> B \u2192 D<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> C \u2192 D<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6zellikle site ta\u015f\u0131ma, kategori yeniden yap\u0131land\u0131rma, HTTPS ge\u00e7i\u015fi ve \u00fcr\u00fcn URL g\u00fcncellemelerinde redirect zincirleri d\u00fczenli olarak kontrol edilmelidir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ic_Linkleme_Yapisini_Guclendirin\"><\/span><b>\u0130\u00e7 Linkleme Yap\u0131s\u0131n\u0131 G\u00fc\u00e7lendirin<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Googlebot sitenizdeki URL\u2019leri i\u00e7 linkler \u00fczerinden ke\u015ffeder. \u00d6nemli sayfalar ana sayfa, kategori, men\u00fc, breadcrumb, \u00fcr\u00fcn \u00f6nerileri, blog i\u00e7erikleri veya listeleme sayfalar\u0131 \u00fczerinden g\u00fc\u00e7l\u00fc \u015fekilde linklenmiyorsa Googlebot bu sayfalara daha ge\u00e7 ula\u015fabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00fcy\u00fck sitelerde \u015fu yap\u0131lar \u00f6nemlidir:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ana kategori sayfalar\u0131ndan alt kategorilere net linkleme, breadcrumb kullan\u0131m\u0131, \u00f6nemli \u00fcr\u00fcnlerin kategori yap\u0131s\u0131 i\u00e7inde eri\u015filebilir olmas\u0131, orphan sayfalar\u0131n azalt\u0131lmas\u0131, paginated listeleme sayfalar\u0131n\u0131n do\u011fru ba\u011flanmas\u0131, i\u00e7erikten kategori ve \u00fcr\u00fcn sayfalar\u0131na stratejik i\u00e7 link verilmesi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u2019\u0131n myths dok\u00fcman\u0131nda ana sayfaya yak\u0131n linklenen sayfalar\u0131n daha \u00f6nemli g\u00f6r\u00fclebilece\u011fi ve daha s\u0131k taranabilece\u011fi; ancak bunun do\u011frudan daha y\u00fcksek s\u0131ralama anlam\u0131na gelmedi\u011fi a\u00e7\u0131klan\u0131r.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"JavaScript_ve_Kaynak_Dosyalarini_Verimli_Yonetin\"><\/span><b>JavaScript ve Kaynak Dosyalar\u0131n\u0131 Verimli Y\u00f6netin<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Googlebot yaln\u0131zca HTML\u2019i de\u011fil, sayfay\u0131 anlamak i\u00e7in gerekli CSS, JavaScript ve di\u011fer kaynaklar\u0131 da i\u015fleyebilir. Google\u2019\u0131n crawling myths dok\u00fcman\u0131nda alternatif URL\u2019ler, AMP veya hreflang gibi URL\u2019ler ve CSS\/JavaScript gibi g\u00f6m\u00fcl\u00fc kaynaklar\u0131n crawl budget t\u00fcketebilece\u011fi belirtilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle \u00f6zellikle JavaScript a\u011f\u0131rl\u0131kl\u0131 sitelerde \u015fu konular kontrol edilmelidir:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6nemli i\u00e7erik HTML i\u00e7inde eri\u015filebilir mi, Googlebot JS kaynaklar\u0131na eri\u015febiliyor mu, gereksiz script dosyalar\u0131 azalt\u0131ld\u0131 m\u0131, render s\u00fcresi y\u00fcksek mi, filtre ve pagination linkleri crawl edilebilir mi, kaynak dosyalar\u0131 cache edilebilir ve tekrar kullan\u0131labilir \u015fekilde mi sunuluyor?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Burada ama\u00e7 Googlebot\u2019un sayfay\u0131 anlamas\u0131 i\u00e7in gerekli kaynaklar\u0131 engellemek de\u011fildir. Tam tersine, gereksiz kaynak y\u00fck\u00fcn\u00fc azalt\u0131p sayfan\u0131n daha h\u0131zl\u0131 y\u00fcklenmesini ve render edilmesini sa\u011flamakt\u0131r.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Noindex_ve_Robotstxt_Ayrimini_Dogru_Yapin\"><\/span><b>Noindex ve Robots.txt Ayr\u0131m\u0131n\u0131 Do\u011fru Yap\u0131n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Crawl budget y\u00f6netiminde en s\u0131k yap\u0131lan hatalardan biri noindex ve robots.txt\u2019i ayn\u0131 ama\u00e7la kullanmakt\u0131r. Noindex, sayfan\u0131n indeksten \u00e7\u0131kar\u0131lmas\u0131 i\u00e7in kullan\u0131l\u0131r. Ancak Google\u2019\u0131n noindex\u2019i g\u00f6rmesi i\u00e7in sayfay\u0131 taramas\u0131 gerekir. Robots.txt ise Googlebot\u2019un URL\u2019yi taramas\u0131n\u0131 engeller; ancak sayfan\u0131n ba\u015fka kaynaklardan ke\u015ffedilmesi durumunda URL\u2019nin arama sonu\u00e7lar\u0131nda a\u00e7\u0131klamas\u0131z g\u00f6r\u00fcnme ihtimali tamamen ortadan kalkmayabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle kullan\u0131m mant\u0131\u011f\u0131 \u015f\u00f6yle olmal\u0131d\u0131r:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sayfa arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnmesin ama Google\u2019\u0131n etiketi okuyabilmesi gerekiyorsa noindex kullan\u0131lmal\u0131d\u0131r. Sayfan\u0131n Google taraf\u0131ndan taranmas\u0131 gerekmiyorsa ve uzun vadede crawl d\u0131\u015f\u0131 kalmas\u0131 isteniyorsa robots.txt d\u00fc\u015f\u00fcn\u00fclebilir. Kal\u0131c\u0131 olarak kald\u0131r\u0131lm\u0131\u015f bir sayfa varsa 404 veya 410 daha do\u011fru olabilir. Duplicate sayfalarda ise canonical veya redirect kullan\u0131lmal\u0131d\u0131r.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crawl_Budget_Optimizasyonunda_Hangi_Metrikler_Takip_Edilmeli\"><\/span><b>Crawl Budget Optimizasyonunda Hangi Metrikler Takip Edilmeli?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Crawl budget optimizasyonunun etkisini anlamak i\u00e7in yaln\u0131zca toplam tarama say\u0131s\u0131na bakmak yeterli de\u011fildir. \u00d6nemli olan taraman\u0131n kalitesidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Takip edilmesi gereken ba\u015fl\u0131ca metrikler \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00fcnl\u00fck toplam crawl request say\u0131s\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ortalama response time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5xx hata oran\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">404 ve 410 da\u011f\u0131l\u0131m\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Soft 404 say\u0131s\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Parametreli URL crawl oran\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sitemap URL\u2019lerinin crawl oran\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130ndekslenebilir URL\u2019lerin crawl oran\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cDiscovered &#8211; currently not indexed\u201d trendi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cCrawled &#8211; currently not indexed\u201d trendi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Googlebot\u2019un en \u00e7ok tarad\u0131\u011f\u0131 dizinler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Googlebot\u2019un en az tarad\u0131\u011f\u0131 \u00f6nemli dizinler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crawl edilen URL\u2019lerin canonical durumu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crawl edilen URL\u2019lerin sitemap i\u00e7inde olup olmamas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crawl edilen URL\u2019lerin gelir veya SEO de\u011feri<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu analizler Search Console ve server log verileri birlikte kullan\u0131larak yap\u0131lmal\u0131d\u0131r. <a href=\"https:\/\/search.google.com\/search-console\" target=\"_blank\" rel=\"noopener\">Search Console<\/a> genel trendleri g\u00f6sterirken, server loglar\u0131 Googlebot\u2019un ger\u00e7ekte hangi URL\u2019leri ne zaman tarad\u0131\u011f\u0131n\u0131 daha detayl\u0131 g\u00f6rmeyi sa\u011flar.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crawl_Budget_Hakkinda_Yanlis_Bilinenler\"><\/span><b>Crawl Budget Hakk\u0131nda Yanl\u0131\u015f Bilinenler<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Crawl budget konusunda bir\u00e7ok yanl\u0131\u015f bilgi vard\u0131r. Bu yanl\u0131\u015flar b\u00fcy\u00fck sitelerde hatal\u0131 SEO kararlar\u0131na yol a\u00e7abilir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crawl_Budget_Bir_Siralama_Faktoru_Degildir\"><\/span><b>Crawl Budget Bir S\u0131ralama Fakt\u00f6r\u00fc De\u011fildir<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Crawl budget\u2019\u0131n iyile\u015ftirilmesi do\u011frudan daha y\u00fcksek s\u0131ralama anlam\u0131na gelmez. Google, crawl rate\u2019i art\u0131rman\u0131n Google Search sonu\u00e7lar\u0131nda daha iyi pozisyonlar\u0131 zorunlu olarak sa\u011flamayaca\u011f\u0131n\u0131 ve crawling\u2019in ranking signal olmad\u0131\u011f\u0131n\u0131 belirtir. Ancak crawling, bir sayfan\u0131n arama sonu\u00e7lar\u0131nda yer alabilmesi i\u00e7in gerekli s\u00fcre\u00e7lerden biridir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yani crawl budget bir s\u0131ralama fakt\u00f6r\u00fc de\u011fildir; fakat \u00f6nemli sayfalar taranmaz veya g\u00fcncellenmezse organik g\u00f6r\u00fcn\u00fcrl\u00fck dolayl\u0131 olarak etkilenebilir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crawl_Delay_Googlebot_Icin_Calismaz\"><\/span><b>Crawl Delay Googlebot \u0130\u00e7in \u00c7al\u0131\u015fmaz<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Baz\u0131 web y\u00f6neticileri robots.txt dosyas\u0131ndaki crawl-delay kural\u0131yla Googlebot\u2019un h\u0131z\u0131n\u0131 kontrol edebilece\u011fini d\u00fc\u015f\u00fcnebilir. Google\u2019\u0131n crawling myths dok\u00fcman\u0131nda Google crawler\u2019lar\u0131n\u0131n standart olmayan crawl-delay robots.txt kural\u0131n\u0131 i\u015flemedi\u011fi belirtilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Googlebot\u2019un tarama h\u0131z\u0131n\u0131 azaltmak i\u00e7in Search Console\u2019daki ilgili ayarlar veya sunucu tarafl\u0131 \u00e7\u00f6z\u00fcmler kullan\u0131labilir; ancak ama\u00e7 genellikle Googlebot\u2019u yava\u015flatmak de\u011fil, sitenin daha sa\u011fl\u0131kl\u0131 ve verimli taranmas\u0131n\u0131 sa\u011flamakt\u0131r.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Query_Parametreleri_Her_Zaman_Kotu_Degildir\"><\/span><b>Query Parametreleri Her Zaman K\u00f6t\u00fc De\u011fildir<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google, query parametrelerini tarayabilir. Sorun parametre kullanmak de\u011fil, parametrelerin kontrols\u00fcz \u015fekilde sonsuz ve d\u00fc\u015f\u00fck de\u011ferli URL \u00fcretmesidir. Google\u2019\u0131n myths dok\u00fcman\u0131nda \u201cGoogle temiz URL\u2019leri tercih eder ve query parametrelerini sevmez\u201d yakla\u015f\u0131m\u0131n\u0131n do\u011fru olmad\u0131\u011f\u0131, Google\u2019\u0131n parametreleri tarayabildi\u011fi belirtilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle t\u00fcm parametreli URL\u2019leri otomatik olarak k\u00f6t\u00fc g\u00f6rmek yerine, hangi parametrelerin SEO de\u011feri olu\u015fturdu\u011funu, hangilerinin yaln\u0131zca s\u0131ralama veya g\u00f6r\u00fcn\u00fcm de\u011fi\u015ftirdi\u011fini analiz etmek gerekir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4xx_Sayfalar_Her_Zaman_Crawl_Budget_Israfi_Degildir\"><\/span><b>4xx Sayfalar Her Zaman Crawl Budget \u0130sraf\u0131 De\u011fildir<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google\u2019\u0131n myths dok\u00fcman\u0131nda 429 d\u0131\u015f\u0131ndaki 4xx HTTP status kodlar\u0131n\u0131n crawl budget\u2019\u0131 bo\u015fa harcamad\u0131\u011f\u0131 belirtilir. Googlebot sayfay\u0131 taramay\u0131 dener, status kodunu al\u0131r ve i\u00e7erik i\u015flemez.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle kal\u0131c\u0131 olarak kald\u0131r\u0131lm\u0131\u015f sayfalarda do\u011fru 404 veya 410 kullanmak, soft 404 olarak 200 d\u00f6nd\u00fcrmekten daha sa\u011fl\u0131kl\u0131d\u0131r. Sorun 404 vermek de\u011fil, \u00f6nemli i\u00e7 linklerin bozuk sayfalara y\u00f6nlenmesi veya \u00e7ok say\u0131da de\u011ferli URL\u2019nin yanl\u0131\u015fl\u0131kla 404\u2019e d\u00fc\u015fmesidir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Buyuk_Siteler_Icin_Crawl_Budget_Kontrol_Listesi\"><\/span><b>B\u00fcy\u00fck Siteler \u0130\u00e7in Crawl Budget Kontrol Listesi<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B\u00fcy\u00fck bir web sitesinde crawl budget \u00e7al\u0131\u015fmas\u0131 yap\u0131l\u0131rken a\u015fa\u011f\u0131daki maddeler d\u00fczenli olarak kontrol edilmelidir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sitemap yaln\u0131zca canonical ve indekslenebilir URL\u2019lerden olu\u015fuyor mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sitemap dosyalar\u0131 50.000 URL ve 50 MB s\u0131n\u0131r\u0131na uygun mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Googlebot d\u00fc\u015f\u00fck de\u011ferli parametreli URL\u2019leri \u00e7ok fazla tar\u0131yor mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filtreleme ve s\u0131ralama URL\u2019leri kontrol alt\u0131nda m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site i\u00e7i arama sonu\u00e7lar\u0131 taramaya a\u00e7\u0131k m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sepet, \u00f6deme, hesap ve aksiyon sayfalar\u0131 crawl d\u0131\u015f\u0131 m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Soft 404 sayfalar temizlendi mi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kald\u0131r\u0131lan \u00fcr\u00fcn veya ilanlar do\u011fru status kodu ile y\u00f6netiliyor mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Duplicate URL\u2019ler canonical veya redirect ile konsolide edildi mi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u00e7 linkler canonical URL\u2019lere mi gidiyor?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Redirect zincirleri k\u0131salt\u0131ld\u0131 m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5xx hatalar\u0131 ve timeout problemleri d\u00fc\u015f\u00fck seviyede mi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Googlebot \u00f6nemli kategori ve \u00fcr\u00fcn sayfalar\u0131na d\u00fczenli ula\u015f\u0131yor mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Orphan sayfalar azalt\u0131ld\u0131 m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00d6nemli sayfalar ana sayfaya ve kategori yap\u0131s\u0131na yak\u0131n m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">JavaScript kaynaklar\u0131 Googlebot taraf\u0131ndan eri\u015filebilir mi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search Console Crawl Stats d\u00fczenli inceleniyor mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log analizinde Googlebot\u2019un URL da\u011f\u0131l\u0131m\u0131 kontrol ediliyor mu?<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Crawl_Budget_Optimizasyonu_Icin_Ornek_Senaryo\"><\/span><b>Crawl Budget Optimizasyonu \u0130\u00e7in \u00d6rnek Senaryo<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bir e-ticaret sitesinin 80.000 \u00fcr\u00fcn sayfas\u0131, 2.000 kategori sayfas\u0131 ve 20 farkl\u0131 filtre tipi oldu\u011funu d\u00fc\u015f\u00fcnelim. Site g\u00f6r\u00fcn\u00fcrde 100.000 civar\u0131 \u00f6nemli URL\u2019ye sahip olsa da renk, beden, fiyat, stok, s\u0131ralama, marka ve kampanya parametreleri nedeniyle Google\u2019\u0131n ke\u015ffetti\u011fi URL say\u0131s\u0131 milyonlara \u00e7\u0131kabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu durumda Googlebot \u00fcr\u00fcn ve kategori sayfalar\u0131 yerine \u015fu URL\u2019leri yo\u011fun \u015fekilde tar\u0131yor olabilir:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">?sort=price_asc<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400;\">?view=grid<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400;\">?stock=true<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400;\">?color=black&amp;size=42&amp;sort=newest<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400;\">?utm_source=newsletter<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400;\">?sessionid=123<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu sitenin crawl budget optimizasyonu i\u00e7in \u00f6nce log analizi yap\u0131l\u0131r. Googlebot\u2019un en \u00e7ok hangi dizinleri ve parametreleri tarad\u0131\u011f\u0131 belirlenir. Ard\u0131ndan SEO de\u011feri olmayan parametreler robots.txt veya teknik URL y\u00f6netimiyle kontrol alt\u0131na al\u0131n\u0131r. De\u011ferli filtre kombinasyonlar\u0131 i\u00e7in \u00f6zel landing page stratejisi olu\u015fturulur. Sitemap yaln\u0131zca canonical \u00fcr\u00fcn, kategori ve marka sayfalar\u0131ndan olu\u015facak \u015fekilde temizlenir. Soft 404 \u00fcr\u00fcnler d\u00fczeltilir, redirect zincirleri k\u0131salt\u0131l\u0131r ve i\u00e7 linkleme yap\u0131s\u0131 \u00f6nemli kategorileri g\u00fc\u00e7lendirecek \u015fekilde d\u00fczenlenir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu \u00e7al\u0131\u015fma sonucunda Googlebot\u2019un daha az gereksiz URL taramas\u0131, \u00f6nemli sayfalara daha s\u0131k ula\u015fmas\u0131 ve yeni \u00fcr\u00fcnlerin daha h\u0131zl\u0131 ke\u015ffedilmesi hedeflenir.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO \u00e7al\u0131\u015fmalar\u0131nda \u00e7o\u011fu zaman anahtar kelime, i\u00e7erik kalitesi, backlink, site h\u0131z\u0131 ve kullan\u0131c\u0131 deneyimi gibi konular \u00f6ne \u00e7\u0131kar. Ancak \u00f6zellikle b\u00fcy\u00fck web sitelerinde organik performans\u0131 etkileyen \u00e7ok kritik bir teknik SEO konusu daha vard\u0131r: crawl budget, yani arama motoru tarama b\u00fct\u00e7esi. Crawl budget, Googlebot\u2019un bir web sitesinde belirli bir zaman aral\u0131\u011f\u0131nda tarayabilece\u011fi ve taramak isteyece\u011fi [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-2017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"views":21,"_links":{"self":[{"href":"https:\/\/www.domainsorgulama.com\/blog\/wp-json\/wp\/v2\/posts\/2017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.domainsorgulama.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.domainsorgulama.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.domainsorgulama.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.domainsorgulama.com\/blog\/wp-json\/wp\/v2\/comments?post=2017"}],"version-history":[{"count":1,"href":"https:\/\/www.domainsorgulama.com\/blog\/wp-json\/wp\/v2\/posts\/2017\/revisions"}],"predecessor-version":[{"id":2021,"href":"https:\/\/www.domainsorgulama.com\/blog\/wp-json\/wp\/v2\/posts\/2017\/revisions\/2021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.domainsorgulama.com\/blog\/wp-json\/wp\/v2\/media\/2020"}],"wp:attachment":[{"href":"https:\/\/www.domainsorgulama.com\/blog\/wp-json\/wp\/v2\/media?parent=2017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.domainsorgulama.com\/blog\/wp-json\/wp\/v2\/categories?post=2017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.domainsorgulama.com\/blog\/wp-json\/wp\/v2\/tags?post=2017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}